End chronic absenteeism because Every Day Matters

End chronic absenteeism because Every Day Matters

Campaign aimed at reducing chronic absenteeism

LAS VEGAS – The Clark County School District (CCSD) launched the Every Day Matters campaign to emphasize the importance of daily attendance in academic achievement and future success.

“Chronic absenteeism is a life-changing choice that impacts the students in the highest need of educational resources and academic support,” said CCSD Superintendent Dr. Jesus F. Jara. “I am committed to helping our teachers and principals by making home visits to talk with students and parents in the highest need school communities.”

During the 2022-2023 school year, CCSD reported a chronic absenteeism rate of 36 percent. Chronic absenteeism is defined as missing 10 percent or more of enrolled school days for any reason (excused or unexcused). Chronically absent students are less likely to succeed academically and more likely to drop out of school.

Every Day Matters aims to reduce the chronic absenteeism rate Districtwide and narrow the gap between the highest and lowest-performing student groups.

Through the Every Day Matters campaign, CCSD plans to address attendance through school, District and community efforts.


  • Daily notices for parents/guardians regarding absences

  • Home visits for students at risk of chronic absenteeism

  • Collaboration with feeder schools to support families


  • Data monitoring for targeted support

  • Weekend home visits by District leadership

  • Expand after-school activities

  • Provide parents with an opportunity to receive text messages related to absenteeism


  • Collaboration with nonprofit organizations, businesses and local governments

    • A coalition of CCSD and community partners will be enlisted to ensure students are engaged and attend school regularly

  • Parent/guardian mentorship opportunities

A high-resolution copy of the Every Day Matters logo is available by clicking here.